Work
Head of Creative & Brand Communications
Established and scaled a centralized brand and creative marketing function, aligning 60+ decentralized chapter teams under a unified brand strategy.
Directed a full brand refresh and developed scalable toolkits to ensure consistency across channels and teams.
Developed integrated content strategy in partnership with media, editorial, and campaign teams.
Led and managed design and production teams to produce photo, video, and graphic design content.
Global Brand Marketing Manager
WALLS ARE MEANT FOR CLIMBING (2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award)
Summit Series: The World’s Finest Alpine Equipment
Antarctica: Queen Maud Land Expedition x The Atlantic
PRIDE
Advanced Mountain Kit
Tokyo Olympics
FREE SOLO
VICE x The Invisible Wall
Executive voice & narrative development (Kelley Robinson, President)
PR/Communication strategy & earned media outreach
Advisory counsel on issues & crisis management
Human Rights Campaign
Climate-related issue advisory (circularity & biodiversity focus)
Sustainability media relations
ESG communication strategy: earned media, awards, rankings & ratings
Canada Goose
Consultant on DEI issues & initiatives (it’s complex, ask me about it)
Corporate Social Responsibility communication advisory counsel
Non-Profit/Corporate relationship management
Raytheon Technologies
Sustainability counsel (biodiversity focus)
Earned media outreach and execution
ESG Report launch communications
WestRock
Corporate Social Responsibility platform strategy
Non-Profit/Corporate relationship management
CSX Transportation
Consultant on DEI issues & initiatives: "Judgement Free Zone”
Planet Fitness
Advisory counsel on transgender athlete legislative bans