Marketing and messaging for brands with something real to say.
Good marketing should do something.
I help purpose-driven brands define their message and connect with real people – building campaigns, content, and experiences around the idea that the best-performing work is the kind that actually means something and moves people.
What I Do
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Define Brands
Strategic brand positioning and identity development, roadmapping, and differentiation.
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Build Stories
Creative concepting, messaging, and production of copy, design, & video content to support brand and business needs.
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Operationalize & Activate
Develop strategic media, partnership, & event activation plans to reach your audience at the right moment with the right message.
Some of my favorite projects
Walls Are Meant For Climbing
ROLE – Global Brand Campaign Manager
Winner of 2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award
Global Climbing Day: a global celebration of the climbing community and the sport of climbing, designed to make it more accessible and inclusive.
160M global impressions; 135K Global Climbing Day participants; over $1.5M donated to reduce barriers to entry to the outdoors.
Detroit to Gloryland:
ROLE — Head of Brand & Creative Communications
Built content strategy centered on youth and environmental impact to elevate Sierra Club’s field work and build brand awareness.
Produced video and photo content to tell the story of Detroit high school students visiting Yosemite National Park for the first time to connect with legendary park ranger and fellow Detroiter, Shelton Johnson.
Human Rights Consulting
ROLE – Advisory Counsel & Communication Strategy
Executive positioning and narrative development for the President of the Human Rights Campaign — the largest LGBTQ+ non-profit in the US — and communication advisory counsel on legislative and cultural issues affecting human rights in America.
Summit Series: The World’s Finest Alpine Equipment
ROLE – Global Brand Marketing Manager
Maintained brand relevancy by supporting technical product launches and developing stories of exploration in some of the most remote places in the world.