WALLS ARE MEANT FOR CLIMBING

In 2017, in response to a world filled with increasing divisiveness and pressure on businesses to “walk the talk”, The North Face launched a campaign to express the brand’s commitment to inclusivity, empathy, and community empowerment.

The North Face sparks conversation on inclusivity with ‘Walls Are Meant For Climbing’ fundraising campaign – The Drum
Walls are Meant for Climbing; hijacking the most powerful cultural conversation of 2017 — CLIO 2018 Silver Winner

TNF Donates $1 Million To Public Lands In Climbing Campaign — GearJunkie
The North Face & The Trust for Public Land — Engage for Good 2018 Halo Award for Best Experiential Marketing Campaign