Brand builder and creative leader working at the intersection of impact and narrative.

Story builder, team leader, and progressive marketing & brand strategist.

I work with companies and organizations to identify their unique brand narrative and reach their audiences through creative, impactful communications and strategic distribution. From high-alpine expeditions to artist collaborations, stories of environmental activism and social change, I lead teams to develop a creative voice & vision and craft stories, experiences, and tools that inspire wonder for our world.

Frame 6.png
01_horizontalogo.png
Frame 5.png
Frame 4.png
Frame 3.png
Frame 2.png

What I Do

  • Build Brands

    Strategic brand positioning and identity development, roadmapping, and differentiation.

  • Build Stories

    Concepting and production of design & video content. Multi-channel distribution strategy development and execution.

  • Build Teams

    Establish, build, and lead creative marketing teams to be effective internal partners and external executors.

Some of my favorite projects

Walls Are Meant For Climbing

ROLE – Global Brand Campaign Manager
Winner of 2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award

160M global impressions; 135K Global Climbing Day participants; over $1.5M donated to reduce barriers to entry to the outdoors.

Detroit Outdoors: Yosemite National Park

ROLE — Head of Creative

Built content strategy centered on youth and environmental impact to elevate Sierra Club’s field work and build brand awareness.

Produced video and photo content to tell the story of Detroit high school students visiting Yosemite National Park for the first time to connect with legendary park ranger and fellow Detroiter, Shelton Johnson.

Human Rights Consulting

ROLE – Advisory Counsel & Communication Strategy
Executive positioning and narrative development for the President of the Human Rights Campaign — the largest LGBTQ+ non-profit in the US — and communication advisory counsel on legislative and cultural issues affecting human rights in America.

Summit Series: The World’s Finest Alpine Equipment

ROLE – Global Brand Marketing Manager
Maintaining brand relevancy by supporting technical product launches and developing stories of exploration in some of the most remote places in the world.