Brand builder and creative leader working at the intersection of impact and narrative.

Story builder, team leader, and progressive marketing & brand strategist; I work with companies and organizations to identify their unique brand narrative and reach their audiences through creative, impactful communications and strategic distribution. From high-alpine expeditions to artist collaborations, stories of social change and environmental activism, I lead teams to develop a creative voice & vision and craft stories, experiences, and tools that inspire wonder for our world.

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What I Do

  • Build Brands

    Strategic brand positioning and identity development, roadmapping, and differentiation.

  • Build Stories

    Concepting and production of design & video content. Multi-channel distribution strategy development and execution.

  • Build Teams

    Establish, build, and lead creative marketing teams to be effective internal partners and external executors.

Some of my favorite projects

Walls Are Meant For Climbing

ROLE – Global Brand Campaign Manager
Winner of 2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award

160M global impressions; 135K Global Climbing Day participants; over $1.5M donated to reduce barriers to entry to the outdoors.

Human Rights Consulting

ROLE – Advisory Counsel & Communication Strategy
Executive positioning and narrative development for the President of the Human Rights Campaign — the largest LGBTQ+ non-profit in the US — and communication advisory counsel on legislative and cultural issues affecting human rights in America.

Summit Series: The World’s Finest Alpine Equipment

ROLE – Global Brand Marketing Manager
Maintaining brand relevancy by supporting technical product launches and developing stories of exploration in some of the most remote places in the world.