Brand leader and creative media strategist working at the intersection of impact and narrative.
Storyteller, team leader, and progressive brand strategist.
I I help companies define their unique narrative and connect with audiences through creative, impactful media strategies. From high-alpine expeditions to artist collaborations and environmental activism, I lead teams to craft compelling stories and experiences that inspire wonder and drive change.
What I Do
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Define Brands
Strategic brand positioning and identity development, roadmapping, and differentiation.
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Build Stories
Concepting and production of design & video content to support brand and business needs, from brand style guidelines to targeted campaign content.
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Lead Strategies
Develop strategic media plans and omni-channel distribution tactics to reach your audience at the right moment with the right message.
Some of my favorite projects
Walls Are Meant For Climbing
ROLE – Global Brand Campaign Manager
Winner of 2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award
160M global impressions; 135K Global Climbing Day participants; over $1.5M donated to reduce barriers to entry to the outdoors.
Detroit Outdoors: Yosemite National Park
ROLE — Head of Creative
Built content strategy centered on youth and environmental impact to elevate Sierra Club’s field work and build brand awareness.
Produced video and photo content to tell the story of Detroit high school students visiting Yosemite National Park for the first time to connect with legendary park ranger and fellow Detroiter, Shelton Johnson.
Human Rights Consulting
ROLE – Advisory Counsel & Communication Strategy
Executive positioning and narrative development for the President of the Human Rights Campaign — the largest LGBTQ+ non-profit in the US — and communication advisory counsel on legislative and cultural issues affecting human rights in America.
Summit Series: The World’s Finest Alpine Equipment
ROLE – Global Brand Marketing Manager
Maintaining brand relevancy by supporting technical product launches and developing stories of exploration in some of the most remote places in the world.