Marketing leader and narrative strategist building stories that bring big visions to life.

Turning ideas into impact.

I help brands define their message and connect with audiences through human-centered storytelling and strategic engagement. With an expertise in our connection to the planet and the people on it -- from environmental impact to high-alpine expeditions and outdoor exploration -- I translate big ideas into campaigns, content, clear messaging, and experiences that drive awareness, spark engagement, and deliver impact.

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What I Do

  • Define Brands

    Strategic brand positioning and identity development, roadmapping, and differentiation.

  • Build Stories

    Creative concepting, messaging, and production of copy, design, & video content to support brand and business needs.

  • Operationalize & Activate

    Develop strategic media, partnership, & event activation plans to reach your audience at the right moment with the right message.

Some of my favorite projects

Walls Are Meant For Climbing

ROLE – Global Brand Campaign Manager
Winner of 2018 Silver Clio Award, 2018 A List Award, 2018 HALO Award

Global Climbing Day: a global celebration of the climbing community and the sport of climbing, designed to make it more accessible and inclusive.

160M global impressions; 135K Global Climbing Day participants; over $1.5M donated to reduce barriers to entry to the outdoors.

Detroit to Gloryland:

ROLE — Head of Brand & Creative Communications

Built content strategy centered on youth and environmental impact to elevate Sierra Club’s field work and build brand awareness.

Produced video and photo content to tell the story of Detroit high school students visiting Yosemite National Park for the first time to connect with legendary park ranger and fellow Detroiter, Shelton Johnson.

Human Rights Consulting

ROLE – Advisory Counsel & Communication Strategy
Executive positioning and narrative development for the President of the Human Rights Campaign — the largest LGBTQ+ non-profit in the US — and communication advisory counsel on legislative and cultural issues affecting human rights in America.

Summit Series: The World’s Finest Alpine Equipment

ROLE – Global Brand Marketing Manager

Maintained brand relevancy by supporting technical product launches and developing stories of exploration in some of the most remote places in the world.